PR

After discovering how press offices work during my internship at Barbès Magazine, I had the opportunity to explore the PR profession more concretely at Radical PR.

Over the course of two years, I gained a deep understanding of the Parisian ecosystem and developed a strong awareness of current trends.

My main responsibilities focused on influence and talent relations: managing VIP and talent relationships, coordinating invitations, and handling product seeding. Working in a 360° agency also allowed me to contribute to project management and production, supporting communication strategies, events, and collaborative initiatives. I also handled classic press office tasks, such as writing press releases.

02.

Études Studio

Seeding / Invitations
Influence

Events / Runway
Press Release

Inspired by graffiti and street culture, Études Studio aims to break away from traditional fashion codes, using other creative mediums such as books, music, and art to shape its identity.

Their events were very diverse, always finding ways to connect fashion with their original creative world.

Our goal was to place the brand in both digital and print magazines such as GQ, Enfants Terribles Magazine, The Greatest Magazine, Fucking Young, Numéro, and more.

It was also interesting to work on influence for this brand, since we had to reach a different type of profile like editors-in-chief, journalists, and founders.

SS24

AW24

Études Studio x Palais de Tokyo
In line with the exhibition La Morsure des Termites at the Palais de Tokyo, curated by Hugo Vitrani, Études released an exclusive t-shirt in collaboration with New York–based photographer Ari Marcopoulos. A guided tour was organized for press guests.