As part of the ongoing collaboration between adidas and Jah Jah, a campaign was developed to mark the release of the Megaride S2 model. To celebrate the launch, an intimate brunch was hosted with Rose Bakery at Dover Street Market.

Key missions:
• Content selection proposals
• Social roll-out brief / Partner Publishing 
• Posting on @adidasfr
• Influencer list for seeding & brunch invitation
• On-site guest welcome and management
• Coverage and reporting

Grateful to have worked on my first publishing roll-out for adidas France,

To celebrate the release of the adidas superstar x Sp5der Worldwide collaboration, Starcow hosted an event at Cova featuring live performances by rappers 63og and Sherifflazone. Happy to share some of the content we captured during the event ! 

Key missions:
• Photographer curation / Brief & Coordination
• Influencer guest curation
• Seedings & coverage
• On-site guest management and welcome
• Assets selection, social brief for roll-out, and posting on @adidasfr 
(link here: https://lnkd.in/dv9jZ93a)

Photographer: @florianwaldmannn

As part of the SS26 Superstar campaign, adidas hosted an intimate live music experience at OFS Le Marais, connecting brand, artist and community through a highly curated cultural moment, 

In collaboration with MINO, we partnered with rising artist Ino Casablanca — a choice rooted in strong cultural accuracy and relevance

Photographer: @enzosaintloup
Production: @alixpresents

To accompany the release of the Superstar SS26 model, a house party aligned with the tone of the campaign visuals was organized. 

It took place at Center Piece, a venue that hosts intimate events. The evening was brought to life by DJs (@babykim0, @zepequenai, @33virgile_) and brought together the Adidas ecosystem. Food and drinks were provided, and a dressing room was set up for on-site seeding.

Photographer: @alphamedy

Adidas has a private box at the Adidas Arena, which allows us to invite talent and spend a more intimate, relaxed moment with them. The guest list is always curated based on the affinity between the influencer and the artist/event.
- Raï’N’N Fever
- Giveon - Dear, Beloved, The Tour
- Gunna