SPECIALIST
PUBLISHING

Since February 2026 I have taken on the role of Publishing Specialist at adidas France.

In this position, I contribute to the creation, management, and publication of digital content, ensuring consistency, quality, and alignment with the brand’s global standards.

I’m excited to be part of a team that shapes impactful digital experiences and to continue growing within such an innovative and dynamic environment.

@florianwaldmannn

01.

adidas

Digital Publishing
Roll-out Brief

Megaride S2 x Jah Jah

Influence
Seeding / Invitations

As part of the ongoing collaboration between adidas and Jah Jah, a campaign was developed to mark the release of the Megaride S2 model. To celebrate the launch, an intimate brunch was hosted with Rose Bakery at Dover Street Market.

Key missions:
• Content selection proposals
• Social roll-out brief / Partner Publishing
• Posting on @adidasfr
• Influencer list for seeding & brunch invitation
• On-site guest welcome and management
• Coverage and reporting

02.

adidas

Digital Publishing
Roll-out Brief

Superstar x Sp5der Worldwide

Influence
Seeding / Invitations

Grateful to have worked on my first publishing roll-out for adidas France,

To celebrate the release of the adidas superstar x Sp5der Worldwide collaboration, Starcow hosted an event at Cova featuring live performances by rappers 63og and Sherifflazone. Happy to share some of the content we captured during the event !

Key missions:
• Photographer curation / Brief & Coordination
• Influencer guest curation
• Seedings & coverage
• On-site guest management and welcome
• Assets selection, social brief for roll-out, and posting on @adidasfr
(link here: https://lnkd.in/dv9jZ93a)

Photographer: @florianwaldmannn

03.

adidas
Creative Brief
Social Roll-Out & Posting

adistar Campaign Paris By

Production, Photographers & Stylism Sourcing

Pour fermer la campagne adistar, nous souhaitons jouer un posting sur le compte @adidasfr.

Photographer: @lieselfrth

04.

adidas

Creative Feedbacks
Social Roll-Out Management
& Posting on @adidasfr

FDLM at “Le City”

Photographers & Stylism Sourcing
Coordination on set

FDLM à Saint-Denis, pas de rediff.
@lamano1.9
@biloukii
@wixo_la2s
@ven1off
@letopsothug

Photographed by @yo0ujo & @kennethtini
Video by @cirusprod

05.

adidas

Creative Feedbacks
Social Roll-Out Management
& Partner Brief

at Yardland 2026

Photographer Brief
Coordination on set

As part of the Hyperboost Euphoria campaign in July, we placed the pair on artists performing at Yardland 2026.

Niska, La Mano 1.9, Wixo & La2s wore the shoes throughout the event, both before and/or during their performances on stage.

To ensure content was posted across the talents’ own social channels, my role included coordinating photo retouching with photographers, curating a tailored selection of images for each artist’s Instagram account, and creating a Partner Brief gathering all posting guidelines and key information.

Niska: https://www.instagram.com/p/DadelRuDi8Q/?img_index=1
La Mano 1.9: https://www.instagram.com/p/DafudDKgoyK/?img_index=1
Wixo & La2s: https://www.instagram.com/p/DakzuZnClGi/?img_index=1

3D shot by @lecremefilm
2D shot by @74pixel and @o_0sammy

06.

adidas

Creative Feedbacks
Social Roll-Out Management
Partner Brief

Jah Jah Drop II

Social Photographer Brief & Follow-up
Coordination on set

The Highest Place is the latest campaign between adidas Originals and JAH JAHStudio, creatively directed by Daquisiline Gomis, released in celebration of the FIFA World Cup 2026™.

The project brings together two silhouettes: the adistar Control 5, a lifestyle sneaker presented in red, yellow and green, Jah Jah's signature colour palette, and the F50 Tunit Mega, a bold green reinterpretation of the iconic F50 football boot.

The campaign, directed and photographed by Inès Manai, unfolds through three films and a photographic series shot at one of the highest football stadiums in Europe, located around 1 900 metres above sea level in the Swiss Alps.

Set against an impressive alpine landscape, the campaign explores themes of connection, movement and collective aspiration. Through a visual language that merges sport, culture and symbolism, The Highest Place celebrates football as a universal force capable of bringing people together across distances, borders and generations.

Post on @adidasfr: https://www.instagram.com/p/Dak_t_8jKwg/?img_index=1

Credits:
@adidasoriginals x @jahjahparis @jahjahstudiodesign

Creative Direction: @daquigomis
Director and Photographer: @bleumanet

Produced by @75.production
Executive Producer: Orane Blaise @oraneblaiseathuil
Créative Producer: Gérard Minkov @gerardminkov
Line Producer: Angelo De Angelis @adngels
Stills Light Assistant: @pastmattia_ @django_management
Stills Digitech: @simone_bruzzi @django_management
Models: @iam.marise and @uncle18een
Styling: @larsonontop @raheemdanielrose
adidas team: @nassimhmg @basileseguy @imbtj @valerie_tahar @winczlav

07.

adidas

Creative Feedbacks
Social Roll-Out Management
Partner Brief

Originals Apparel Campaign

Influence listings & seedings
Project follow-up with EU team & Talents
Social strategy

As part of the EU Originals Apparel campaign, members of THE COLLECTIVE were brought into the spotlight.

For the French market, content creators Samia and Riadh took part in the campaign, photographed by Petra Collins. Creatively rooted in the “True Blue” concept, the campaign explores Originals through essentiality, authenticity and self-expression.

The campaign highlights key apparel pieces across three categories: Knitwear, Denim and Firebird.

Released in September, the drop launched during the key back-to-school period, connecting the collection with a new generation through fashion, culture and self-expression.

Shot by @petrafcollins
BTS shot by @sirius.film

05.

Influence Loge

Seeding / Invitations

@ adidas arena

Influence

Adidas has a private box at the Adidas Arena, which allows us to invite talent and spend a more intimate, relaxed moment with them. The guest list is always curated based on the affinity between the influencer and the artist/event.
- Raï’N’B Fever
- Giveon - Dear, Beloved, The Tour
- Gunna
- Arès 41
- Arès 43
- Daniel Caesar

SPECIALIST PUBLISHING

SPECIALIST
PUBLISHING