SPECIALIST
PUBLISHING

Since February 2026 I have taken on the role of Publishing Specialist at adidas France.

In this position, I contribute to the creation, management, and publication of digital content, ensuring consistency, quality, and alignment with the brand’s global standards.

I’m excited to be part of a team that shapes impactful digital experiences and to continue growing within such an innovative and dynamic environment.

@florianwaldmannn

07.

adidas

Creative Feedbacks
Social Roll-Out Management
Partner Brief

Originals Apparel Campaign

Influence listings & seedings
Project follow-up with EU team & Talents
Social strategy

As part of the EU Originals Apparel campaign, members of THE COLLECTIVE were brought into the spotlight.

For the French market, content creators Samia and Riadh took part in the campaign, photographed by Petra Collins. Creatively rooted in the “True Blue” concept, the campaign explores Originals through essentiality, authenticity and self-expression.

The campaign highlights key apparel pieces across three categories: Knitwear, Denim and Firebird.

Released in September, the drop launched during the key back-to-school period, connecting the collection with a new generation through fashion, culture and self-expression.

Shot by @petrafcollins
BTS shot by @sirius.film

SPECIALIST PUBLISHING

SPECIALIST
PUBLISHING