One of my main focus areas was positioning Asics as a key lifestyle brand within the Parisian ecosystem, alongside competitors like Nike and Adidas through targeted influencer seeding.

What made the project particularly interesting was the diversity of Asics' product lines: from performance shoes to streetwear styles, minimalist designs, and high-profile collaborations (such as with Kiko Kostadinov or Cecilie Bahnsen). This variety allowed us to engage a wide range of profiles, from high-end creatives to rappers.

In the right some examples of seeding’s events or edito. We also supported Asics on major cultural moments, including high-visibility Fashion Week events and activations during the Fête de la Musique.