PR

After discovering how press offices work during my internship at Barbès Magazine, I had the opportunity to explore the PR profession more concretely at Radical PR.

Over the course of two years, I gained a deep understanding of the Parisian ecosystem and developed a strong awareness of current trends.

My main responsibilities focused on influence and talent relations: managing VIP and talent relationships, coordinating invitations, and handling product seeding. Working in a 360° agency also allowed me to contribute to project management and production, supporting communication strategies, events, and collaborative initiatives. I also handled classic press office tasks, such as writing press releases.

03.

Fashion Week Events

Influence
Seeding / Invitations

Events / Runway
Production

Radical PR represents brands year-round including those previously mentioned, as well as others such as Rier, Y-3, Roa Hiking, and Loudès. Fashion Weeks also provided opportunities to collaborate with international partners on special projects.

I worked with various brands during Fashion Week and took part in a wide range of events runway shows, exhibitions, product launches, after-parties, showrooms… This diversity enriched my perspective on the industry. It also allowed me to experience a certain pace and intensity of work.

Rui Zhou AW23

PAM X PUMA Listening Party FW24

Paloma Wool SS23