PR

After discovering how press offices work during my internship at Barbès Magazine, I had the opportunity to explore the PR profession more concretely at Radical PR.

Over the course of two years, I gained a deep understanding of the Parisian ecosystem and developed a strong awareness of current trends.

My main responsibilities focused on influence and talent relations: managing VIP and talent relationships, coordinating invitations, and handling product seeding. Working in a 360° agency also allowed me to contribute to project management and production, supporting communication strategies, events, and collaborative initiatives. I also handled classic press office tasks, such as writing press releases.

02.

Hennessy

Influence
Seeding / Invitations

Events
Loge Accor Arena

In collaboration with Hennessy’s Influence team, the goal was to build a community of “Hennessy Lovers” by identifying and engaging key profiles from the Parisian ecosystem across several creative fields: fashion, art, music, stand-up comedy, and gastronomy.

There were a few seeding campaigns that came back each year like the Hennessy X.O one in December along with more organic influencer gifting throughout the year.

To boost the brand's presence in a more authentic way, we also suggested key events where Hennessy could be visible (like Fifou’s Tunnel Mansion II, the Jean-Paul Gaultier x Burna Boy party, and others).

We were able to strengthen relationships with the community through the Accor Arena loge, which also gave us the chance to expand the circle and welcome new VIP profiles.

STR.EAT by Hennessy x Stéphane Ashpool
Launch of the redesigned Hennessy X.O bottle by Stéphane Ashpool. For one week, the pop-up was open during the day, with a live artist performance every evening. Opening and closing parties were also held.

Loge Hennessy at Accor Arena
Guest-List & Talent Relationship Management

Jean-Paul Gaultier x Burna Boy Party
Brand Amplification