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Hennessy
Études Studio
Fashion Week Events
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Influence
Seeding / Invitations
One of my main focus areas was positioning Asics as a key lifestyle brand within the Parisian ecosystem, alongside competitors like Nike and Adidas through targeted influencer seeding.
What made the project particularly interesting was the diversity of Asics' product lines: from performance shoes to streetwear styles, minimalist designs, and high-profile collaborations (such as with Kiko Kostadinov or Cecilie Bahnsen). This variety allowed us to engage a wide range of profiles, from high-end creatives to rappers.
In the right some examples of seeding’s events or edito. We also supported Asics on major cultural moments, including high-visibility Fashion Week events and activations during the Fête de la Musique.
What made the project particularly interesting was the diversity of Asics' product lines: from performance shoes to streetwear styles, minimalist designs, and high-profile collaborations (such as with Kiko Kostadinov or Cecilie Bahnsen). This variety allowed us to engage a wide range of profiles, from high-end creatives to rappers.
In the right some examples of seeding’s events or edito. We also supported Asics on major cultural moments, including high-visibility Fashion Week events and activations during the Fête de la Musique.
Asics x Florente Tétier
Seeding
*Craft for Mind is a program that invites designers to take full creative control of a product. The custom pairs were auctioned off, and the proceeds were donated to a children's charity.
Fashion Show - Seeding
Event Guest-List and seeding
Lookbook Editorial - Seeding
Influence
Seeding / Invitations
Events
Loge Accor Arena
There were a few seeding campaigns that came back each year like the Hennessy X.O one in December along with more organic influencer gifting throughout the year.
To boost the brand's presence in a more authentic way, we also suggested key events where Hennessy could be visible (like Fifou’s Tunnel Mansion II, the Jean-Paul Gaultier x Burna Boy party, and others).
We were able to strengthen relationships with the community through the Accor Arena loge, which also gave us the chance to expand the circle and welcome new VIP profiles.
Launch of the redesigned Hennessy X.O bottle by Stéphane Ashpool. For one week, the pop-up was open during the day, with a live artist performance every evening. Opening and closing parties were also held.
Guest-List & Talent Relationship Management
Brand Amplification
Seeding / Invitations
Influence
Events / Runway
Press Release
Inspired by graffiti and street culture, Études Studio aims to break away from traditional fashion codes, using other creative mediums such as books, music, and art to shape its identity.
Their events were very diverse, always finding ways to connect fashion with their original creative world.
Our goal was to place the brand in both digital and print magazines such as GQ, Enfants Terribles Magazine, The Greatest Magazine, Fucking Young, Numéro, and more.
It was also interesting to work on influence for this brand, since we had to reach a different type of profile like editors-in-chief, journalists, and founders.
Their events were very diverse, always finding ways to connect fashion with their original creative world.
Our goal was to place the brand in both digital and print magazines such as GQ, Enfants Terribles Magazine, The Greatest Magazine, Fucking Young, Numéro, and more.
It was also interesting to work on influence for this brand, since we had to reach a different type of profile like editors-in-chief, journalists, and founders.
In line with the exhibition La Morsure des Termites at the Palais de Tokyo, curated by Hugo Vitrani, Études released an exclusive t-shirt in collaboration with New York–based photographer Ari Marcopoulos. A guided tour was organized for press guests.
Influence
Seeding / Invitations
Events / Runway
Production
Radical PR represents brands year-round including those previously mentioned, as well as others such as Rier, Y-3, Roa Hiking, and Loudès. Fashion Weeks also provided opportunities to collaborate with international partners on special projects.
I worked with various brands during Fashion Week and took part in a wide range of events runway shows, exhibitions, product launches, after-parties, showrooms… This diversity enriched my perspective on the industry. It also allowed me to experience a certain pace and intensity of work.
I worked with various brands during Fashion Week and took part in a wide range of events runway shows, exhibitions, product launches, after-parties, showrooms… This diversity enriched my perspective on the industry. It also allowed me to experience a certain pace and intensity of work.