ACCOUNT MANAGER

Working at Radical PR through various events made me want to go deeper into the role of project manager. It was an enriching experience from a PR perspective, but I wanted to be more involved in the creative and logistical process of a project as a whole.

What I found interesting in this new role is that it sits at the intersection of several areas from strategy and the creative process to production and final deliverables. I was also able to bring my previous experience by recommending influencer profiles for certain projects.

This new role allowed me to develop client relationships, very different from influence work as well as collaboration with internal teams.

01.

Nike x Snipes

Project Management
Production

Style By SU24

Influence
Campaign

Through this collaboration, I was able to see how Nike integrates strategy, creativity, and cultural insight into each project and how Yard plays a key role in connecting the brand with its community.

One of the first projects I joined as soon as I arrived, which marked a big change compared to my previous work experience. This transition allowed me to broaden my skills and gain a deeper understanding of how to manage a project on a larger scale.

Merveille - Artist

Anaelle - Dancer

Sandra Gomes - Journalist

02.

Spotify

Project Management
Influence

Influence Strategy

Social ContentsEvents

In 2025, we developed a new influence strategy, centered around creative journeys co-designed with talents of the parisian eco-system (as Fifou, Nordine Ganso, Ganso, Pulse, PTSF & more).

A recurrent original content-series released on both spotify & talents' socials during the year.

Pulse Art x Spotify France
Inspired by Tiny Desk concerts, this women-only concept highlights female artists from the LGBTQIA+ community through live performances during an intimate evening event. Each session welcomes a variety
of artists from different creative fields including music, film, and visual arts offering a space for expression, visibility, and connection.

Lyrics Véritables
Paroles Véritables invites artists to explain the lyrics of one of their favorite songs.

Day In the life of Fifou
Content that highlights all of Fifou’s key moments each month.

Let Him Cook
Once a month, the usually red kitchen turns green for Spotify.

03.

Spotify France

Project Management
Production Follow-Up

Loge Rebranding

Influence Invitation
Social Contents

Beyond the rebranding, we turn it into an experience for talents.
A guest gets the keys to take over the space and invite friends.
The loge is personalized with their favorite artists and current playlists on screen. They can also do karaoke using Spotify’s Lyrics feature.

04.

Spotify France

Influencer Campaign
Project Management

Spotify EQUAL Festival

Post tracking & Amplification
Reporting

EQUAL is a global initiative that highlights and supports female artists, who remain underrepresented in the music industry. As part of this program, Spotify EQUAL Festival is an exceptional evening with a 100% female line-up.

To amplify this campaign, we collaborated with content creators with a journalistic focus by releasing social contents.

05.

Spotify France

Artist Curation
Project Management

Mixing Tool

Production Follow-Up
Post-Production Follow-Up

To celebrate the launch of the new playlist-mixing feature, we produced a video featuring key music figures such as Houssbad (host) and Paris-based DJs Mel V, Melwoods, Double Donjuan, and Regina Demina.

3D Set Design Propals by Amir Hassani

06.

Yardland 24

Project Management
Production Follow-Up
(Set design + Set up)

Hinge x Certified Coffee

Creative Idea Coordination
Client Relations

Our projects with Hinge are strongly focused on campaigns and social activation. By connecting the brand with the festival, we explored the production side of working with the brand.

The idea was to create a space for exchange and calm within the festival. Proceeds from the event were donated to the LGBTQIA+ association Utopie.

07.

Yardland 24

Follow-up of the creative process
Coordination with various festival partners

Paper

Preparation & production of the photoshoot
Print delivery management

Each year, the festival publishes a paper highlighting key participants and offering editorial work that explores relevant topics and current conversations within the industry.